An AI-powered digital marketing course at Adhya Web Tech, Zirakpur. You build a real website, rank it on Google and AI search, run Meta and Google Ads, and create content with 18+ AI tools. Taught in simple Hindi and English.
Most courses teach SEO and ads as theory. Here you learn by doing, on your own website, from the first week. AI is used in every module: for research, writing, images, videos, reports and automation.
You also learn what most institutes in the Tricity don’t teach yet: AEO and GEO, which help a business appear in Google answer boxes and in AI tools like ChatGPT, Gemini and Perplexity.
| Course | AI-Powered Digital Marketing Course |
|---|---|
| Modules | 22, in 8 phases |
| Duration | 3 Months |
| Batches | Morning & Evening |
| Mode | Classroom in Zirakpur |
| Language | Hindi and English |
| Fee | ₹30,000 |
| Who can join | Anyone. No technical background needed |
Tap any module to see what it covers.
WordPress fundamentals: what WordPress is, WordPress.org vs WordPress.com, domain and hosting, DNS basics, cPanel, SSL, WordPress installation, database basics, dashboard.
Theme setup: choosing a theme, installation and activation, demo data import, theme settings, child theme concept, header, footer, menus, typography, colours, logo and favicon.
Elementor: interface, containers and columns, responsive design for mobile and desktop, building Home, About, Services, Contact, Blog and landing pages, reusable templates, global fonts and colours.
Plugins: choosing and configuring plugins for SEO, security, cache and speed, backup, forms, redirects and analytics, fixing plugin conflicts.
Forms and lead generation: contact and lead forms, WhatsApp and click-to-call buttons, email notifications, Elementor pop-ups, exit-intent pop-ups, thank-you pages, form testing.
Technical customization: theme editor, basic HTML and CSS, custom CSS, adding custom code, AI-assisted coding, editing and debugging code with AI. No programming background needed.
SEO setup on WordPress: crawling, indexing and ranking, SEO plugin setup, XML sitemap, robots.txt, canonical URLs, permalinks, breadcrumbs, schema markup, 404 pages and redirects, noindex and nofollow, duplicate content, indexing issues.
Speed and tools: Core Web Vitals, page speed, mobile SEO, HTTPS and security, Google Search Console, Google Analytics, Bing Webmaster Tools.
Keyword research: search intent (informational, commercial, transactional, navigational), short-tail and long-tail keywords, local keywords, competitor keyword research, keyword clustering and mapping, low-competition opportunities, AI-assisted research.
On-page SEO: SEO-friendly URLs, titles and meta descriptions, H1 to H6 structure, keyword placement, semantic keywords, topical relevance, internal linking, image optimization, readability.
Content SEO: blog structure, topic clusters and pillar pages, content briefs and calendars, updating old content, E-E-A-T, avoiding thin and duplicate content.
Off-page SEO: backlinks and link quality, link-building strategies, digital PR, guest posting, business listings and citations, competitor backlink analysis, anchor text, spam links.
Google Business Profile setup and optimization, categories and services, local keywords, local landing pages, NAP consistency, citations, reviews and reputation, local backlinks, local schema, Google Maps visibility, local SEO reporting.
AEO vs traditional SEO, question-based keyword research, featured snippets, People Also Ask, direct-answer and conversational content, FAQ and how-to content, FAQ schema, entity-based optimization, building topical authority.
SEO vs AEO vs GEO, how ChatGPT, Gemini and Perplexity choose sources, entity optimization, brand mentions, citation-worthy content, authority signals, first-party and expert content, digital PR for AI visibility, tracking your brand in AI answers.
AI content strategy: research, ideation, content briefs, blogs, website and landing-page copy, social posts, ad copy, emails, repurposing.
SEO content with AI: keyword clustering, search-intent analysis, outlines, semantic keywords, content refresh, content gap analysis, internal linking, humanizing and fact-checking AI content.
Fundamentals: marketing funnel (awareness, consideration, conversion), retargeting, lead generation, conversion tracking.
Metrics: CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, frequency, landing-page conversion rate.
Campaign planning: objectives, audience research, offer creation, funnel strategy, budget, creative strategy, testing, reporting and optimization.
Setup: Meta Business Suite, Business Manager, ad account, Page and Instagram, Meta Pixel, Events Manager, domain verification, Conversions API basics.
Campaigns and targeting: campaign, ad set and ad levels, objectives (awareness, traffic, engagement, leads, sales), location, age, interests, custom and lookalike audiences, retargeting.
Creatives: image, video, Reels and carousel ads, lead forms, hooks, primary text, headlines, CTAs.
Optimization: A/B, creative and audience testing, budgets, scaling, reading Ads Manager, finding winning ads, fixing poor performance, improving lead quality.
Search ads: account structure, keyword match types, negative keywords, Responsive Search Ads, assets, landing pages.
Other campaigns: Display, YouTube, remarketing, Performance Max, Shopping basics, local campaigns.
Optimization: Quality Score, CTR, CPC, CPA, ROAS, search terms analysis, negative keyword optimization, conversion tracking.
Page structure, hero section and value proposition, CTAs, social proof and testimonials, benefits vs features, lead forms, trust elements, FAQs, mobile and speed, A/B testing, heatmaps and session recordings, AI-assisted optimization.
Platforms: Facebook, Instagram, LinkedIn, YouTube, X.
Strategy: brand positioning, audience research, content pillars and calendars, organic growth, engagement, community building, personal branding.
Content: Reels, posts, carousels, stories, short-form video, educational, promotional and UGC-style content.
Prompting for images, text-to-image and image-to-image, product, ad, social media, real-estate and branding visuals, photorealistic and 3D visuals, AI editing, background replacement, image enhancement.
Text-to-video and image-to-video, video prompts, script-to-video workflow, product, real-estate and ad videos, camera movements, character and scene consistency, voiceovers, AI avatars, lip-sync, AI editing for Reels and Shorts.
Monthly content planning, captions, hooks, Reel scripts, carousel content, hashtag research, repurposing, competitor content analysis, scheduling, brand voice.
Website and landing-page copy, SEO blogs, Meta and Google ad copy, captions, emails, product descriptions, YouTube and Reel scripts, headlines, hooks, CTAs, rewriting, tone and brand voice.
Competitor and competitor-ad research, keyword, audience and market research, customer pain points and personas, offer research, content gap analysis, trend research, AI-assisted data analysis.
Google Analytics 4: setup, events, conversions, traffic sources, engagement, landing-page and user-behaviour reports.
Tracking: Meta Pixel, Conversions API basics, Google Ads conversion tracking, UTM parameters, lead and funnel tracking, attribution basics.
Reporting: dashboards, campaign, SEO and social reports, ROI reporting, AI-assisted reporting.
Workflow automation, lead management and qualification, automated responses, email automation basics, CRM integration basics, AI chatbots, automating repetitive tasks.
Hands-on work with the tools listed below. The tool list is updated as better platforms appear, so you learn workflows, not just software.
Prompt structure, role, context, instructions and constraints, examples and few-shot prompting, step-by-step prompting, output formatting, reusable templates for SEO, ads, images, videos, research, content and strategy.
Freelancing: finding clients, portfolio and case studies, proposal writing, client communication, pricing, service packages, retainers, client reporting.
Agency model: starting an agency, service packages, getting clients, onboarding, SOPs, team management, AI-powered agency workflows.
Ravi Tarvaan has 12 years of hands-on experience running Google Ads, Meta Ads and SEO for businesses in e-commerce, real estate and services. He also teaches digital marketing on the YouTube channel @RaviTarvaan. What you learn in class is what he uses for clients every week.
| Course | Duration | Fee | Batches |
|---|---|---|---|
| AI-Powered Digital Marketing Course (22 modules) | 3 Months | ₹30,000 | Morning & Evening |
Not sure yet? Come for a free demo class first, then decide.
The complete AI-powered digital marketing course at Adhya Web Tech costs ₹[FEE] for [DURATION]. This covers all 22 modules, the final live project and career support.
The course runs for [DURATION]. Batches are [BATCH_TIMES], so you can join around college, a job or home work.
22 modules: WordPress and Elementor website building, technical SEO, SEO, local SEO, AEO, GEO, AI content marketing, performance marketing, Meta Ads, Google Ads, landing pages, social media, AI image and video generation, AI copywriting, marketing research, GA4 and tracking, automation, AI tools, prompt engineering, and freelancing.
Yes. The course starts from the basics and is taught in simple Hindi and English. You only learn the small amount of HTML and CSS that marketers actually use, with help from AI.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) mean getting your business shown in Google answer boxes and in AI tools like ChatGPT, Gemini and Perplexity. More people now search this way, so it is part of modern SEO.
Yes. You build your own website, optimize it for Google and AI search, create content and AI creatives, run small Meta and Google ad campaigns, and track the results in GA4.
Yes, you get an Adhya Web Tech course certificate. We also guide you through free Google certifications such as Google Ads and Google Analytics.
We help you build a portfolio, write your resume, practise interviews and set up a freelancing profile. We guide you, but we do not promise a job. Your skills and portfolio get you hired.
Adhya Web Tech is at [FULL_ADDRESS], Zirakpur, [LANDMARK]. It is about [X] minutes from Chandigarh and Mohali.
Visit the institute, meet the trainer and see a real class before you pay anything.
