Digital Marketing Course for Beginners

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Digital Marketing
Course for Beginners

Website Planing

SEO

Social media Marketing

Paid Ads

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Course Modules

Course Modules :

Module 1: Fundamentals of Digital Marketing

What is Digital Marketing?
Benefits of Digital Marketing
Scope of Digital Marketing
Requirements in Digital Marketing
Types of Marketing
Job Opportunities in Digital Marketing

Module 2: Website Designing (WordPress)

Understanding Hosting and Domains
Introduction to WordPress
Why WordPress is Popular in Digital Marketing?
Installation on Local and Live Hosting Servers
Understanding Websites & Types
Designing a Professional Blog:
- Important Pages in a Blog & How to Create Them
- Essential Settings for a WordPress Blog
- Creating Topic Categories & Menus
- Designing Footers and Sidebars
- Choosing the Best Theme for a Blog
- Essential Plugins for Blogs
- Designing a Home Page for a Blog
Designing a Professional Business Website:
- Important Pages & How to Create Them
- Essential Settings for Business Websites
- Creating Service Website Pages
- Choosing the Best Theme for a Business Website
- Designing a Home Page for a Business Website
- External Resources for Designing
Designing a Professional E-commerce Website:
- Essential Plugins for E-Commerce Websites
- Settings for E-Commerce Plugins
- Creating Product Categories and Uploading Products
- Adding Payment Gateways, Shipping Charges, and GST Settings
- Creating Discount Coupons
- Important Settings for E-Commerce Stores
Assignments:
- Installation of WordPress on Local and Live Servers
- Designing a Professional Digital Marketing Blog
- Designing a Complete Digital Marketing Agency Website
- Designing a Complete Clothing E-Commerce Store
- Designing an Online Learning Management System (LMS) Based E-Commerce Website
- Creating 10 Landing Pages for Different Niches

Module 3: SEO (Search Engine Optimization)

Introduction to SEO
On-Page SEO
Off-Page SEO
Technical SEO
Understanding Ranking Algorithms
Writing a Perfect Blog for SEO
Optimizing Service Pages
Advanced Keyword Research
SEO Using Different Tools
Google Search Console Overview
GA4 for SEO
Local SEO and Google My Business Profile
Assignments:
- SEO Practical for Blog Website
- SEO Practical for Business Website
- SEO Practical for E-Commerce Website
- SEO Practice for a General Blog

Module 4: Facebook Ads

Introduction to Facebook Ads & How They Work
Differences Between Personal Facebook Ads and Facebook Business Manager
Types of Facebook Ad Objectives & Formats
Choosing the Right Objective for Ads
Complete Audience & Targeting Options
Complete Placement Options in Facebook Ads
Writing Highly Convertible Ad Copy
Understanding Buyer Personas
Setting Up Facebook Pixel and Remarketing Audiences
Conversion Setup & Advanced Lead Generation Ads
Running Catalogue Shopping Ads and Dynamic Ads
Scaling Models and Instagram Ads
Assignments:
- Awareness Ads for 5 Types of Businesses
- Lead Ads for 5 Different Types of Businesses
- 4 Campaigns for E-Commerce Websites
- Total Campaigns: 14

Module 5: Google Ads

- Introduction to Google Ads
- How Google Ads Work
- Types of Objectives in Google Ads
- Google Ads Format Overview
- Search Ads Creation & Optimization
- Display Ads Creation & Optimization
- Remarketing Concepts & Audience Creation
- Conversion Setup & Optimization
- YouTube Ads, Video Ads, and App Install Ads
- Call-Only Ads and Performance Max Ads
- Assignments:
  - Google Ads Campaign for Traffic and Awareness
  - 5 Lead Generation Campaigns for Various Businesses
  - 3 E-Commerce Based Campaigns
  - Total Campaigns: 12

Module 5: Google Ads

Introduction to Google Ads
How Google Ads Work
Types of Objectives in Google Ads
Google Ads Format Overview
Search Ads Creation & Optimization
Display Ads Creation & Optimization
Remarketing Concepts & Audience Creation
Conversion Setup & Optimization
YouTube Ads, Video Ads, and App Install Ads
Call-Only Ads and Performance Max Ads
Assignments:
- Google Ads Campaign for Traffic and Awareness
- 5 Lead Generation Campaigns for Various Businesses
- 3 E-Commerce Based Campaigns
- Total Campaigns: 12

Module 6: Google Analytics

Introduction to Google Analytics GA4
Setting Up Property in GA4
Dashboard Overview & Real-Time Report
Acquisition, Engagement, Monetization, Retention, and Tech Reports
Creating Events, Conversions, and Audiences in GA4
Importing Audiences to Google Ads & Creating Client Reports
Introduction to Google Tag Manager (GTM)
Setting Up GTM & Connecting with GA
Tag, Trigger & Variables in GTM
Tracking Video, Images, Links, Buttons, and Scrolls
Installing Facebook Pixel via GTM
Assignments:
- Setting Up Tracking and Tagging with GTM

Module 8: AI Tools for Image, Video, and Audio Editing

Introduction to AI in Creative Content
- Understanding the Role of AI in Image, Video, and Audio Editing
- Benefits of Using AI Tools for Content Creation
AI Tools for Image Editing
- Overview of Popular AI Image Editing Tools
- How to Use AI for Automatic Image Enhancement
- AI-Powered Background Removal and Replacement
- Creating Artistic Effects with AI
- Generating Images with AI: Understanding Text-to-Image Models
AI Tools for Video Editing
- Introduction to AI Video Editing Software
- Automating Video Cuts and Transitions with AI
- Using AI to Enhance Video Quality
- AI for Creating Video Summaries and Highlights
- Applying AI Effects and Filters to Videos
- AI-Powered Video Captioning and Subtitling
AI Tools for Audio Editing
- Overview of AI Audio Editing Tools
- Enhancing Audio Quality Using AI
- AI for Noise Reduction and Audio Cleanup
- Automating Audio Synchronization with Video
- AI-Powered Voiceovers and Speech Synthesis
- AI for Music and Soundtrack Creation
Combining AI Tools for Multimodal Content Creation
- Integrating AI Tools for Image, Video, and Audio in a Single Project
- Best Practices for Seamless Multimodal Content Creation
Future Trends in AI for Creative Content
- Exploring Emerging AI Technologies in Content Creation
- The Future of AI in Digital Marketing and Content Creation

Assignments:

Create a Professional Image Portfolio Using AI Tools
Edit a Promotional Video Using AI-Powered Software
Enhance and Synchronize Audio with Video Using AI Tools
Develop a Multimodal Content Project Combining AI for Image, Video, and Audio

Social Media
Marketing

Facebook Ads

Get top view on Facebook

Local Marketing

Get top visitor on store

Instagram Store

Get top view on Instagram

SEO

Get top rankings on Google

Google Ads

More visitors today

Google Mpas

Get more visitor

Digital Marketing solution

Get Pricing for Boost your business online

^$ 75 _Month

Start free my trial

All benefits : Unlimited
Projects included : 20
Keywords : 5
Location : 10
Keyword analysis : Daily
Time tracking : Daily
Report scheduling : 15
Performance : 30

^$ 100 _Month

Start free my trial

All benefits : Unlimited
Projects included : 20
Keywords : 5
Location : 10
Keyword analysis : Daily
Time tracking : Daily
Report scheduling : 15
Performance : 30

^$ 145 _Month

Start free my trial

All benefits : Unlimited
Projects included : 20
Keywords : 5
Location : 10
Keyword analysis : Daily
Time tracking : Daily
Report scheduling : 15
Performance : 30

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